Remember the last time you picked up a magazine or newspaper?
The magazine doesn't rearrange itself when you picked it up or neither does the newspaper show you personalized ads and offers.
When you go to a store no one runs and rearranges the store to make it look like "your store" but when you visit any online store they do it for you (for free!)
In the age of mobile social media Internet revolution everything is controlled by algorithms.
Customers who saw this also saw that.
Your friends in facebook 'feed' you via news feed.
You follow people in twitter.
Even if You don't like people and never say nice things in person you 'like' their page. You subscribe to their videos or blog post (hopefully you do to mine!)
What started with personalization on ecommerce and news website is now on to google and every single website.
Test this.
Search for siva in your google ..yes your google.
Now go to your friend and ask him/her to search for 'Siva' .
Voila!!
Did you see.. a google for everyone. A bing for everyone .
A news site for everyone and ecommerce for everyone.
No two people have the same online experience or mobile experience.
Did you realize that these companies decide what you should see?
Do you tell them your preference or do they work with you in finding your preference. More like arranged married in India..works like a charm if and when if does.
Happy Surfing
Sivakumar Manikantewaran
The magazine doesn't rearrange itself when you picked it up or neither does the newspaper show you personalized ads and offers.
When you go to a store no one runs and rearranges the store to make it look like "your store" but when you visit any online store they do it for you (for free!)
In the age of mobile social media Internet revolution everything is controlled by algorithms.
Customers who saw this also saw that.
Your friends in facebook 'feed' you via news feed.
You follow people in twitter.
Even if You don't like people and never say nice things in person you 'like' their page. You subscribe to their videos or blog post (hopefully you do to mine!)
What started with personalization on ecommerce and news website is now on to google and every single website.
Test this.
Search for siva in your google ..yes your google.
Now go to your friend and ask him/her to search for 'Siva' .
Voila!!
Did you see.. a google for everyone. A bing for everyone .
A news site for everyone and ecommerce for everyone.
No two people have the same online experience or mobile experience.
Did you realize that these companies decide what you should see?
Do you tell them your preference or do they work with you in finding your preference. More like arranged married in India..works like a charm if and when if does.
Happy Surfing
Sivakumar Manikantewaran
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